Show Me The Money – And Other Business & Life Lessons
It’s hard to believe, but Jerry Maguire the movie is 20 years old!
As a die-hard, fanatic lover of sports movies (sports imitates life and certainly business) and in honor of the anniversary of this iconic movie, I just had to watch it – again! for the millionth time.
This time, surprisingly, I saw new nuggets of business wisdom in that old flick.
In case you’ve never seen it, Jerry Maguire is a young up and coming professional (remember that old term – yuppie?) sports agent in LA. At the pinnacle of his career, in a moment of blinding hubris and soulful search for purpose – he writes a personal mission statement that he distributes to his entire incredibly superficial money-hungry company.
Jerry is instantaneously down, out (jobless), and in desperation, manages to keep one last, lonely client: Rod Tidwell -a just-about washed-up, pissed-off, money-strapped pro football player.
These two “Losers” – with a capital L – are attached at the hip and learn quite a few life and career lessons together.
Jerry is the consummate sales guy – confident, driven, master of the deal. How he goes about working on rebuilding his career can show all of us service entrepreneurs and professionals a thing or two about the client-seller relationship:
1. Clients are always telling us what it will take to get their business (if we listen, we’ll hear it) Rod said it as clear as a bell: Show me the money. That’s what he wanted and he didn’t care what it took to get it. He didn’t care about nice-nice, or pats on the back – he just wanted to provide for his family.
2. Never take a client’s business for granted. Cush, Jerry’s other supposed “shoe-in” client jumped ship to another agent who was waiting in the wings as soon as Jerry’s attention went elsewhere.
3. Clients want to know you understand their needs and what’s important to them. The scene where Jerry tells Rod “Help me help you!” is art imitating life. This is every service entrepreneur’s underlying motto.
1. We are all yearning to live lives filled with purpose. Jerry just couldn’t help his deep desire to get past all the surface crap and find some authenticity in what he was doing. It came to him in a moment of drunken weakness, but it was lying dormant waiting to come out.
Don’t we see evidence of this yearning in the eyes of the millennials we are working with today?
They’ve realized early in life there is more than financial gain. They see the emptiness resulting from obsession with financial success and the corresponding failed marriages of their parents, the bored career dissatisfaction of the Boomers and Gen X’ers who play by old rules that pooh-poohed purpose and values-driven lives. (I wrote about it here)
2. Your mindset dictates your destiny. Jerry was a huge failure in the eyes of everyone in his profession. He had to swallow his pride and control his mind, focus on the opportunity, and march forward. OK, it looked like a lot of stumbling around til he got his bearings. But he didn’t give up.
3. People buy from the heart, justify with the brain. He finally reached Rod and motivated him by getting him to go past his anger and touching him in the heart space.
MENTORS CAN COME IN UNLIKELY PACKAGES
Jerry mentored Rod on mastering his mind, attitude, and helping him play with heart. Rod had ability but never accessed it fully because of his negative attitude.
Rod mentored Jerry in personal relationships. Jerry had never gotten in touch with what was really important to him and how to share that with the people who really mattered in his life.
There are a gazillion other messages, themes, and takeaways from this film.
If you have never watched it, do yourself a favor and rent it, download it, but watch it.
If you’ve seen it before, and you want a free lesson in sales, marketing, and most of all mindset turnaround for coming back from a slump, make sure you re-watch it asap.
As Jerry says, Help me help you.
You don’t want to have a big L on your forehead, do you?
P.S. What’s your favorite takeaway from this movie?
What other sports or sales movies have motivated you, educated you?
P.P.S. I’d love to hear what you are up to in your business as we approach 2017 and what your biggest marketing challenges are.
Shoot me an email and let me know….I’d love to hear from you personally!
Service Business Strategist, Speaker, and
Author of highly acclaimed book on targeted networking
Network Like A Fox: A Targeted Approach To Building Successful Business Relationships In Person & Online